On the Inside with vVv Gaming

Well folks…We’re back! After a small delay in posting, we’re back in action! We’re going to bring you more interviews, more news, more guides than ever before! And man do we have a way to kick it off. With the first of hopefully a handful of interviews with the leaders of some of the largest gaming communities and sites out there!

First up is Lord Jerith, founder and owner of vVv Gaming!

Apollo: Alright why not start off by introducing yourself.

LordJerith: I’m Jerry “LordJerith” Prochazka, the owner of vVv Gaming.  I’m a 39-year old consultant from Chicago, IL. I have eight years experience as a business research consultant on human capital projects with Accenture. I also have special expertise in the design, implementation and analysis of human capital research, particularly in the analysis of quantitative data, as well as qualitative data analysis.  I have proven expertise in award application processes.  Before working with Accenture, I had 12 years experience in nuclear engineering as a propulsion plant watch supervisor and nuclear training specialist for the United States Navy.  I received a BS with Distinction from Old Dominion University and attended graduate school in the Master of the Arts Program for Social Science (MAPSS) at the University of Chicago.

Apollo: Alright so vVv is one of the largest gaming communities out there, one of the “Old School” communities if you will.  How long has vVv been around?

LJ: : vVv Gaming emerged onto the competitive circuit in 2007 with its explosive Gears of War team, vVv Vision

Apollo: Hmm, so what did you think of Visions 2nd place finish at Orlando.

LJ: I think they did great.  The team has great chemistry and is exciting to watch.  We expect great things from them in 2010.

Apollo: So, vVv already has one of the top Gears teams on the circuit, have you ever thought of trying to recruit one of the top Halo teams?

LJ: Halo is a complicated puzzle.  It all comes down to the infamous “Rule #8” of Major League Gaming.  Let me explain further. The rule states: “Players and Coaches may not appear on a Main Stage Station with sponsor insignia that is not approved by MLG or conflicts with MLG sponsors.  Players and Coaches may be asked to wear MLG apparel during Main Stage activity.” So, we have been very hesitant, as teams are instructed to take off their sponsors clothes, and put on MLG branded clothes. However, This year with the combine, we feel a bit better about giving Halo 3 teams an opportunity to represent and be sponsored by vVv Gaming. This year with the combine, we feel a bit better about giving Halo 3 teams an opportunity to represent and be sponsored by vVv Gaming : vVv Sector 7 for GB, vVv Supernatural for GB and the Combine, along with vVv Ultimate for the combine.

Apollo: So speaking about the combines, what are your thoughts on them? Good Idea? Bad? Great for advertising?

LJ: I think they are a very good idea.  I think MLG, in order to try to get consistency, artificially stacks the deck for its pro players.  The combine provides teams with an opportunity to compete with less of the deck stacked against them.  I understand that sponsors want consistency, but MLG should invest in training coaches and teams to work through problems.  vVv Gaming tries.

Apollo: So lets talk about vVv for a minute,  what made you think to create a gaming community and did you think you would be so successful?

LJ: When I bought the XBOX 360 in November of 2005, I took a close look at XBL, and thought, “this will change everything.”  So, while playing CoD2 with a small clan, I realized that this could grow much larger.  People will want an identity and community in this chaotic space. It wasn’t until Gears released in 2006, however,  that we had an opportunity to break into the competitive scene.

Apollo: So, did you attend Orlando?

LJ: No, I did not.  I never attend the nationals.

Apollo: Is there any reason why you do not attend nationals?

LJ: I spent several years in Orlando, Fl for Naval Nuclear Propulsion School.  So, I know the city pretty well. As far as why not nationals, it is the end of the season, and from a recruiting standpoint, we know things change pretty significantly at the end of the season, and turnout is usually the lowest.

Apollo: So do you play competitively at all?

LJ: Not at all. We do not allow staff to compete. I coach players in Gears behind the scene. There are exceptions (i.e. our Halo3 manager vVv Solid, but our basic rule is staff does not compete, but they can coach.

Apollo: Simple enough, other than Gears, what other games do you play online?

LJ: : I finally just found the time to finish Assassin’s Creed 2.  I play games like Dragon Age, Aion, Total War series and King Arthur.

Apollo: So, we all know that vVv has a large standing in MLG and on the Xbox 360, but what about the other consoles? or the other leagues like the WCG

LJ: I try not to say much, but I think our accomplishments speak for themselves, check out our wiki page. We had the bronze metal winner representing team USA for Guitar Hero at the World Cyber Games World National Finals in Chengdu, China last year, if that helps give some idea. Not to mention our FIFA player, vVv Michs, also represented Team USA for FIFA in China. On the PC side, our Call of Duty teams, Left for Dead teams and Counter-Strike: Source teams all finish top 4 in their divisions.

Apollo: With all you guys have done, surely you get many teams wanting to represent vVv, how do you determine which teams will and which teams will not

LJ: It depends.  We turn down 88% of all applications, and We turn down 95% of team applications. Mostly we want teams that understand the business side or are opening to learn about the business side. Many teams make the mistake of wanting money from vVv Gaming, without explaining how it will benefit vVv Gaming. Most teams clearly do not think through their worth.  They will say, we will represent vVv Gaming to our fullest.” We always ask, exactly what does that mean?
The problem is that many teams feel that being skilled means something, and quite frankly, that is just the tip of the iceberg.  We often refer them to this video: http://www.vvv-gaming.com/forum/index.php?showtopic=34305 , also, saying “we will get vVv known.”  We just show them our list of accomplishments and say, “more than we are?” How would you do this?

Apollo: Would you like to give any shout outs out before we wrap it up here?

LJ: Yeah actually I would, I want to give a shout out to vVv Vision, Steel Series, KontrolFreek, our awesome staff and amazing community.

Alright guys there you have it. Know an awsome site? Want to see an interview with the owner? Submit the site link and why they should be interviewed to me at Apollo@mlginsider.com or InsiderApollo on AOL. Lets here them!